Facebook is fast becoming the most widely used social platform that we have today as well as the chosen platform for marketers to enhance their brand’s identity and reach out to their target audience. Besides the Facebook’s fan pages, apps on Facebook are a great way to get people to notice you. But there are certain things to keep in mind if you want to be successful with your app.
Be Different: There are constantly more applications being added to Facebook, so there are lots of duplicates. Many of these apps are me-toos trying to gain attention but that’s not possible without offering something unique.
You simply add to the junk available on Facebook if the app you create is practically useless. You need to make the most out of the Facebook platform and offer a really intense app that is different from all the others. You can do this by adding your own creative twists to existing ideas to make them more enticing. Your format and approach should be different so you can attract users to your app. So don’t worry about being completely original, but work on adapting existing ideas to create something unique.
Strong Programming: The program behind your app is the engine and it needs to be solid.
Your application should be glitch-free and needs to work seamlessly without any major problems. To get the most out of the Facebook developer platform, take time to learn and understand how it works. It’s a good idea to find a developer who specializes in Facebook apps if you’re not one. It’s really important that the programming behind the application works flawlessly. But it’s worth the time you spend to learn the developer platform or to find a Facebook specialized programmer to help you.
What you do want to also do is setup tracking with your app so you know how many people are using it. As your app grows, this data will prove to be highly useful for further development and to make it more engaging. Some people create formal tracking records so they can easily see how their app is performing.
Making your Facebook app successful largely depends on your approach, so make sure each and every step of yours is calculative.